Applying minimalism to branding

Pretty interesting concept and experiment.

Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.

Here is their first post and second post.

I’m not sure how much I like the full minimalist approach, maybe somewhere in the middle. Used in the right campaign and product, it could be the edge to set a product apart from the rest of the market.

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